German Entrepreneur Award Special Award

Special is never run-of-the-mill. The Special Award can be presented to entrepreneurs who have successfully overcome business challenges in unorthodox ways. This could be a business that has abandoned traditional avenues, revived brands or entered new markets. Companies that have overcome a crisis to achieve a sustainable turnaround are also taken into consideration.

When can a business be nominated for the Special Award?

  • Innovative, creative business model with big economic potential
  • Capable, committed and charismatic management team
  • Outstanding customer value / clear competitive advantage
  • Strong sales and earnings growth (absolute, growth rate)
  • Strong turnover growth (compared to industry peers)
  • Additional job creation
  • Company or brand awareness